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Advertising, Facebook

Facebook introduces Broad Category targeting

Facebook is constantly making changes to their interface. Sometimes it’s good, and other times I wonder why they needed to be tinkering with a certain aspect of their site.

This new one should be a good thing, at least for advertisers. Facebook is introducing Broad Category targeting, which will help United States advertisers get their message in front of a more targeted audience.

“US advertisers can now use Broad Category targeting to choose from pre-defined categories composed of people’s likes, interests, and other profile content,” Facebook said on their …ummm…Facebook page.

You can check it out by clicking here.

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