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Snapchat video traffic catches Facebook

SnapchatVideoIs Snapchat catching up to Facebook’s traffic? Not completely, but it looks like their video traffic has finally caught up.

Fortune has an article that says that Snapchat’s video views are now five times what they were from this same time last year. That’s pretty insane. Marketers need to take note of this and if you haven’t employed a Snapchat strategy, maybe you should look into it.

The article goes on to say that Snapchat’s video traffic is now equal to the views on Facebook:

Snapchat’s video traffic has surged to 8 billion daily video views from 7 billion at the beginning of the year, Recode reports, citing an unnamed source who attended Morgan Stanley’s Tech, Media & Telecom conference in San Francisco and who heard Snapchat CEO Evan Spiegel present the revised figure there.

Are you on Snapchat yet?

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