Tweet The good news for Twitter is that the number of ads showing up on the social media network have continued to climb. That’s great, right? Well, yes and no. Twitter ad rates continue to plummet. Rates are down 18% this quarter, were down 67% in 2013 and are down 81% since 2012. Twitter says this is because of the company’s increasing supply of inventory for advertisers. In its annual report to the SEC, Twitter says that their big issue is competing for advertising dollars. quick approval personal loans “The substantial majority of our revenue is generated from the sale […]
Read moreTweet As you may or may not know, we are big fans of Perry Marshall. His AdWords tips and techniques are excellent and usually fall into the category of “why didn’t I think of that?!” His latest newsletter has a neat, quick little tip that we wanted to pass along. As recently as a couple of years ago, instead of having your URL in your Google ad read as www.largemediainc.com, you could make it LargeMediaInc.com. That reads much better and would instantly improve your click-through-rate (CTR). But, Google changed that not too long ago and you can’t do it anymore. […]
Read moreTweet You may remember the group One Million Moms attacking JC Penney not too long ago for having Ellen DeGeneres as a spokeswoman. Hmmm…why would that be a problem? Oh! She’s gay! That’s right! What a big problem that is. JC Penney stood behind Ellen (rightfully so) and the OMM boycott failed. But, they’ve found something else now to waste their time on. They are now outraged that in the JC Penney catalog, they have two moms and a daughter, and they mention that the two women are partners. Oh how dare they! If JC Penney keeps this up, the […]
Read moreFive ways to promote your business
Tweet After you’ve started your small business, the next big step is promoting it in a way that attracts customers. Lead generation is simply the process of attracting potential customers to a company’s product or service, if you are interested on this, visit localclienttakeover.com website for local lead generation course. These five categories as a guide will set you on the right path toward success. Promoting your business with hardcopy: A well-made business card can make or break a new company. Designing and printing a business card ensures that when you introduce yourself and your business, you lead with a […]
Read moreWordPress to add PPC ads
Tweet People who use the WordPress blogging platform have been complaining for years that WordPress hosting doesn’t allow you to have ads on your blog. Now, if you got your own hosting, you can do whatever you want. But if you’re hosted on WordPress, you can’t have ads. But, that is be changing. WordPress has partnered with Federated Media to allow blogs to have PPC advertisements on them. You still have to meet preset requirements, but the fact that you’ll be able to have ads at all is a big step. Jon Burke, from WordPress, explains it on his blog: […]
Read moreFacebook introduces Broad Category targeting
Tweet Facebook is constantly making changes to their interface. Sometimes it’s good, and other times I wonder why they needed to be tinkering with a certain aspect of their site. This new one should be a good thing, at least for advertisers. Facebook is introducing Broad Category targeting, which will help United States advertisers get their message in front of a more targeted audience. “US advertisers can now use Broad Category targeting to choose from pre-defined categories composed of people’s likes, interests, and other profile content,” Facebook said on their …ummm…Facebook page. information lenders steps further You can check it […]
Read more