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Posts Tagged ‘Pay per click’

Facebook introduces Broad Category targeting

Facebook introduces Broad Category targeting

Tweet Facebook is constantly making changes to their interface. Sometimes it’s good, and other times I wonder why they needed to be tinkering with a certain aspect of their site. This new one should be a good thing, at least for advertisers. Facebook is introducing Broad Category targeting, which will help United States advertisers get their message in front of a more targeted audience. “US advertisers can now use Broad Category targeting to choose from pre-defined categories composed of people’s likes, interests, and other profile content,” Facebook said on their …ummm…Facebook page. information lenders steps further You can check it […]

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Google advertisers upset over sudden drop in quality score

Tweet For the second time in a month, Google Adwords advertisers are upset over drops in quality scores. Some are claiming that this has resulted in higher costs, but we haven’t seen that yet. “We don’t believe it to be a new issue, but are looking into [the situation],” a Google spokesman said. “In the meantime, we’re telling our advertisers to continue to focus on core metrics like [click through rate] and net [cost per click]. It’s also worth noting that the holidays can be a time of much change as advertisers optimize their campaigns for the shopping season.” Still, […]

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