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Posts Tagged ‘Ads’

07 Mar 2014

Twitter ads increase while rates tumble 18%

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Twitter ads increase while rates tumble 18%

Tweet The good news for Twitter is that the number of ads showing up on the social media network have continued to climb. That’s great, right? Well, yes and no. Twitter ad rates continue to plummet. Rates are down 18% this quarter, were down 67% in 2013 and are down 81% since 2012. Twitter says this is because of the company’s increasing supply of inventory for advertisers. In its annual report to the SEC, Twitter says that their big issue is competing for advertising dollars. quick approval personal loans “The substantial majority of our revenue is generated from the sale […]

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23 May 2011

Facebook introduces Broad Category targeting

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Written by , Posted in Advertising, Facebook | Comments Off on Facebook introduces Broad Category targeting
Facebook introduces Broad Category targeting

Tweet Facebook is constantly making changes to their interface. Sometimes it’s good, and other times I wonder why they needed to be tinkering with a certain aspect of their site. This new one should be a good thing, at least for advertisers. Facebook is introducing Broad Category targeting, which will help United States advertisers get their message in front of a more targeted audience. “US advertisers can now use Broad Category targeting to choose from pre-defined categories composed of people’s likes, interests, and other profile content,” Facebook said on their …ummm…Facebook page. information lenders steps further You can check it […]

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