Three things to do before you pitch
I regularly write for the popular PR and media site Muck Rack and I have a lot of fun doing it.
I had written an article a while ago for other public relations professionals on three things they should do before they pick up the phone and call a jounrnalist to pitch their story.
You may or may not find it informative. It just got picked up by the website PR Daily, and you can read it right here.