Tweet Article written for Forbes titled The Role Of Real-Time Location Systems In The Fourth Industrial Revolution. It’s actually some pretty interesting material and a good indication of where we are headed with RTLS. Full article is here.
Read more
30
Jan
2018
Three things to do before you pitch
Tweet I regularly write for the popular PR and media site Muck Rack and I have a lot of fun doing it. I had written an article a while ago for other public relations professionals on three things they should do before they pick up the phone and call a jounrnalist to pitch their story. You may or may not find it informative. It just got picked up by the website PR Daily, and you can read it right here.
Read more
01
Dec
2017
Micah’s take on HQ Trivia
Tweet There was a recent dustup in the PR and media community recently when the co-founder of HQ Trivia flipped out on a Daily Beast reporter and threatened to fire his popular app’s host if that reporter ran an interview they had just done with them. Yeah, it was a whole thing. You can read more about it and the lessons learned from my latest article on Muck Rack.
Read more
03
Sep
2017
Email pet peeves
Tweet I’ve been writing for Muck Rack for almost a year now and I love it. They not only let me vent about various PR-related irritants…they encourage it. For whatever reason, there are a couple of people that like to hear me rant about things that clients, media and/or fellow PR professionals do on a daily basis. Come to think of it, maybe I should be more positive and spend more time reinforcing good behavior. I’ll do that next! But, now is not that time. This time, I’m complaining about annoying email behaviors. Check it out and let me know […]
Read more
19
Dec
2016
Three things PR pros should do before they pitch
Tweet Yes, I agree with the majority of people that think 2016 was awful and we need to move forward to 2017 as soon as possible. But, I like to look at the positives of 2016. First and foremost I got a daughter. That alone wipes out just about everything else bad that was the year 2016. But, another thing I’m really happy about with our current calendar year is that I started writing for Muck Rack. I get to offer my opinions, thoughts and advice to a very large audience of public relations professionals and media members. I really […]
Read more
08
Oct
2016
Ragan.com runs Micah’s byline on PR bosses
Tweet Was good to see that Ragan.com liked my Muck Rack article on the behaviors of PR bosses. Yesterday, they picked up the piece and ran it on Ragan.com. Working with Muck Rack has been a great experience. They’ve given me a great platform to express my thoughts, opinions and advice. I appreciate the opportunity to contribute to their site. For my entire portfolio, you can check here.
Read more
Tweet I had previously written two articles for Muck Rack on what PR bosses should stop doing. I wasn’t trying to slam the boss, I was just trying to offer some helpful reminders of operational strategies that just don’t work. However, if I’m going to write that, it’s only fair that I look at it from the other side of the coin as well. I’ve been on both sides, and I know that certain employee behaviors can be maddening as well. So, Muck Rack recently published my article on three things that PR employees should stop doing. I’ve gotten good […]
Read more
16
Sep
2016
PR Daily runs Micah’s phone pitching tips
Tweet I was pretty excited at the chance to contribute to Muck Rack, perhaps that biggest media and public relations website. Back in July, I wrote my first article about phone pitching tips for PR professionals. I guess it did really well, because it made Muck Rack’s top three articles for the month of July. PR Daily also must have thought it did pretty well too, because they recently picked it up and ran it as well. Good stuff, glad it did well!
Read more
30
Aug
2016
Muck Rack byline on PR bosses part 2
Tweet I mentioned before that I was asked by Muck Rack to write a two-part series on things PR bosses should stop doing. It’s not to rag on the boss, but just to offer some constructive criticism. Part one of that series is right here. The second installment went up today. These articles seem to be performing pretty well in terms of social shares, so there should be more on the way. Stay tuned!
Read more