One would have to think that this is Facebook’s answer to Pinterest. Pretty soon, Facebook will be rolling a new feature they call Collections. With this feature comes a “want” button for brands.

“People will be able to engage with these collections and share things they are interested in with their friends,” Facebook said in a statement. “People can click through and buy these items off of Facebook.”

It seems like it’s rolling out slowly and with little fanfare, so Facebook may be being careful with it. It’s possible, though, that it could change the way we purchase items through social media.

This seems like it could be a neat change for Facebook, as opposed to the kind that infuriates their entire customer base.