Lindsey and I watched the Daytona 500 last night and might have become NASCAR fans. The race had it all, including a collision between Juan Pablo Montoya and a track-drying truck. The accident sent flaming jet fuel into the Florida night. It was crazy.

So what did Miller Lite drive Brad Keselowski do? Went on Twitter.

He had pictures of his vantage point of the disaster and tweeted them to his fans. But, while that’s interesting on its own, the result was mind-boggling.

At the end of all of it, he had added more than 100,000 new followers! In one night from a single race? That’s incredible.

We’d expect other drivers to get in on the act this season. Good thing NASCAR doesn’t have the same “no tweeting” rules as the NFL.