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Google incorporates new algorithm

About a month ago, we mentioned that Google was tweaking its algorithm to create more relevant search terms. They wanted to weed out these content farms and essentially try to clean up some of the slop that’s out there.

Now, Google is implementing these changes in English language searches. Meaning, if you are reading this, it will affect you.

Here it is, straight from the horse’s mouth on Google’s blog:

Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.

Based on our testing, we’ve found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively. Google’s quality guidelines provide helpful information about how to improve your site. As sites change, our algorithmic rankings will update to reflect that. In addition, you’re welcome to post in our Webmaster Help Forums. While we aren’t making any manual exceptions, we will consider this feedback as we continue to refine our algorithms.

So if you don’t like your search results, maybe you should try complaining to Google.

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