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Posts Tagged ‘Snapchat’

Teens ditching Instagram?

Teens ditching Instagram?

Tweet Are teens ditching Instagram and heading over to Snapchat? According to a survey from Piper Jaffray, they are. In fact, Snapchat appears to have surpassed Instagram when it comes to teens’ most important social network. From Business Insider: In fall 2015, Piper Jaffray’s semi-annual survey of 6,500 US teens showed that 33% of them considered Instagram their most important social network. By this spring, that number had fallen to 27%. The story for Snapchat is the complete opposite. In fall 2015, just 19% of teens said it was their most important social network. That ballooned to 28% this spring, […]

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Snapchat video traffic catches Facebook

Snapchat video traffic catches Facebook

Tweet Is Snapchat catching up to Facebook’s traffic? Not completely, but it looks like their video traffic has finally caught up. Fortune has an article that says that Snapchat’s video views are now five times what they were from this same time last year. That’s pretty insane. Marketers need to take note of this and if you haven’t employed a Snapchat strategy, maybe you should look into it. The article goes on to say that Snapchat’s video traffic is now equal to the views on Facebook: Snapchat’s video traffic has surged to 8 billion daily video views from 7 billion […]

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