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Posts Tagged ‘SEO’

Google will smack you down if your site isn’t mobile friendly

Google will smack you down if your site isn’t mobile friendly

Tweet If your site is a complete disgrace on mobile devices, Google is giving you some incentive to fix it. As in, they are now going to punish you in search results if your website is a total pain in the back side when viewed on a mobile device. “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” said Yoshikiyo Kato, a mobile search team programmer and Pierre Far, a Webmaster trends analyst in a […]

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Google undergoes most radical change ever

Google undergoes most radical change ever

Tweet Facebook isn’t the only major website that can’t seem to leave “good enough” alone. Nope, Google likes to do the same thing and they just did again. According to SearchEngineLand.com, these changes are “their most radical transformation ever.” Google has announced an update called “Search, plus Your World.” This change can personalize your searches and include data from Google’s social network. “Search is pretty amazing at finding that one needle in a haystack of billions of Web pages, images, videos, news and much more,” Google said on their blog. “But clearly, that isn’t enough. You should also be able […]

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Google adds “+1” button to search results

Google adds “+1” button to search results

Tweet If you know anything about Google and their search engine philosophies, you know that they are all about relevance. It seems that no matter what new innovation they come out with, it’s always tied to making things relevant to the end user. And that, of course, is what is behind their new “+1” button on their search results. It seems similar to the “like” function on Facebook or other forums where you can give a thumbs up to a post or comment. Now, you and your friends can “+1” certain results and you’ll now see what your buddies recommend […]

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Google changes algorithm

Google changes algorithm

Tweet Usually, when Google tweaks their algorithm, the changes are so subtle that most don’t notice them. But last week, however, Google made its biggest tweaks in quite some time. The changes are expected to affect 12% of their search results. “Our goal is simple: to give users the most relevant answers to their queries as quickly as possible,” said Gabriel Stricker, Google spokesman. “This requires constant tuning of our algorithms, as new content — both good and bad — comes online all the time. Recently we’ve heard from our users that they want to see fewer low quality sites […]

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JC Penney learns tough SEO lesson

JC Penney learns tough SEO lesson

Tweet For most of the holiday season, JC Penney’s website ranked very high for many different products in Google searches. However, they got knocked down a few pegs when Google caught on to what they were doing. Or at the least, what their SEO firm was doing. All long, they wondered “how to increase my domain authority” nad finally they found their answer. Here is the detailed story! JC Penney recently fired it’s SEO firm, SearchDex, which is presumably the culprit here and took tips from another popular firm called justseo. JC Penney had links all over the web pointing […]

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