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Posts Tagged ‘Adwords’

Google advertisers upset over sudden drop in quality score

Tweet For the second time in a month, Google Adwords advertisers are upset over drops in quality scores. Some are claiming that this has resulted in higher costs, but we haven’t seen that yet. “We don’t believe it to be a new issue, but are looking into [the situation],” a Google spokesman said. “In the meantime, we’re telling our advertisers to continue to focus on core metrics like [click through rate] and net [cost per click]. It’s also worth noting that the holidays can be a time of much change as advertisers optimize their campaigns for the shopping season.” Still, […]

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