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Archive for the ‘Google AdWords’ Category

Boost Google AdWords CTR with subdirectories and subdomains

Boost Google AdWords CTR with subdirectories and subdomains

Tweet As you may or may not know, we are big fans of Perry Marshall. His AdWords tips and techniques are excellent and usually fall into the category of “why didn’t I think of that?!” His latest newsletter has a neat, quick little tip that we wanted to pass along. As recently as a couple of years ago, instead of having your URL in your Google ad read as www.largemediainc.com, you could make it LargeMediaInc.com. That reads much better and would instantly improve your click-through-rate (CTR). But, Google changed that not too long ago and you can’t do it anymore. […]

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Five ways to promote your business

Five ways to promote your business

Tweet After you’ve started your small business, the next big step is promoting it in a way that attracts customers. Lead generation is simply the process of attracting potential customers to a company’s product or service, if you are interested on this, visit localclienttakeover.com website for local lead generation course. These five categories as a guide will set you on the right path toward success. Promoting your business with hardcopy: A well-made business card can make or break a new company. Designing and printing a business card ensures that when you introduce yourself and your business, you lead with a […]

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Google advertisers upset over sudden drop in quality score

Tweet For the second time in a month, Google Adwords advertisers are upset over drops in quality scores. Some are claiming that this has resulted in higher costs, but we haven’t seen that yet. “We don’t believe it to be a new issue, but are looking into [the situation],” a Google spokesman said. “In the meantime, we’re telling our advertisers to continue to focus on core metrics like [click through rate] and net [cost per click]. It’s also worth noting that the holidays can be a time of much change as advertisers optimize their campaigns for the shopping season.” Still, […]

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