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Public Relations

Incrediwear in Women’s Wear Daily

Who can forget Ron Burgundy saying, “I’m kind of a big deal”? Well Women’s Wear Daily (WWD) is the Ron Burgundy of the women’s fashion industry. This publication is indeed a big deal.

So, we were very excited to get Incrediwear’s new products into this week’s issue. It’s online as well, and you can read that right here.

Or, we can just tell you what they wrote:

Sock It to Me

Health and wellness firm Star Nutrition’s Incrediwear line of apparel has expanded with cycling, snowboarding and skiing socks. The Chico, Calif.-based brand aims to offer therapeutic benefits. It said the socks release negatively charged ions when warmed by the body to increase circulation. They also are made to wick away moisture and prevent odor. The socks, which range from $14 for the biking sock (at right) to $24 for the skiing sock, will be available on Nov. 1 at retail outlets and on Incrediwear.com.

We don’t like to use this blog to toot our own horn, but we were excited and thought we’d share.

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