While we embrace and endorse the internet and social media, we also know that traditional public relations is still very important and extremely valuable. Getting your word out to your target audience through newspapers, radio, print media, television and the internet is worth its weight in gold, and could/should be a key cog in your marketing plan.
Basically, PR works like this:
You want to get your word out in the media. If you want to place an ad, the process is pretty simple. Create an ad, talk to the media outlet, pay the media outlet, they run your ad. People see your advertisement and know that you paid for that space.
PR on the other hand, is a way to make you part of the story, not the advertisement. Get your product listed in a new product guide of a magazine. Get interviewed as an expert on a certain news topic that relates to you and your business. We don’t work with the advertising representative; we communicate directly with writers, editors and producers to make you part of their story. And since most people don’t know about the PR professional who pitched the idea or concept to the media, it comes off as far more objective than any advertisement ever could. Advertising comes off as “we like what we do.”
PR comes off as “someone else likes what we do,” and it’s extremely powerful.
We’ve gotten our clients exposure in USA Today, The NY Times, The NY Post, Esquire, Maxim magazine, ESPN’s “SportsCenter,” ESPN.com, BET, Playboy magazine, Stuff magazine, Askmen.com, GQ, Reuters, Robb Report and many other newspapers, television shows, radio networks, websites and trade publications
We’d be glad to discuss it with you; drop us an email or give us a call.