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Archive for the ‘Marketing’ Category

Boost Google AdWords CTR with subdirectories and subdomains

Boost Google AdWords CTR with subdirectories and subdomains

Tweet As you may or may not know, we are big fans of Perry Marshall. His AdWords tips and techniques are excellent and usually fall into the category of “why didn’t I think of that?!” His latest newsletter has a neat, quick little tip that we wanted to pass along. As recently as a couple of years ago, instead of having your URL in your Google ad read as www.largemediainc.com, you could make it LargeMediaInc.com. That reads much better and would instantly improve your click-through-rate (CTR). But, Google changed that not too long ago and you can’t do it anymore. […]

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5 tips for Facebook marketing

5 tips for Facebook marketing

Tweet Inc. magazine just posted an interesting article with some Facebook tips. Click here to read the full article. Definitely check it out, there are some quick ideas that you can use to help you promote your Facebook pages for free. They even offer some interesting information on how you can pay to promote your posts. We’d try to avoid paying to promote them if you can. You are better off posting interesting and engaging content so that people will comment, like and share your post.

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Anthony Gallo’s Classico speakers reviewed on About.com

Anthony Gallo’s Classico speakers reviewed on About.com

Tweet This is great. We recently sent About.com a brand-new Classico 5.1 system to review. He loved it! Some highlights: -The CL-2’s provided a wide sound stage for the left, right, and surround listening requirements for movies, as well as an excellent front stage for music listening. The wide dispersion of both the mid and high frequencies provided a good immersive soundfield for movie surround tracks, as well as good depth and ambience for music-only material. -The CL-S10 Sub is an excellent match for the system. With its 10-inch front driver, the subwoofer provided very deep deep, tight, and detailed […]

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How to prevent your picture being used in third party Facebook ads

How to prevent your picture being used in third party Facebook ads

Tweet You may or may not know that advertisers on Facebook can and do use your image in their ads to your friends depending on how you’ve interacted with that brand in the past. The “how” or “why” really isn’t important here, but the fact that they do use this practice is indeed important. Chances are, you’d prefer they didn’t do it. So, how can you get them to stop? It’s easy, and we’ll tell you how. First, go to the upper right-hand corner of your Facebook page and click the down arrow next to the “Home” button. You’ll see […]

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One Million Moms going after JC Penney for gay-related stuff again

One Million Moms going after JC Penney for gay-related stuff again

Tweet You may remember the group One Million Moms attacking JC Penney not too long ago for having Ellen DeGeneres as a spokeswoman. Hmmm…why would that be a problem? Oh! She’s gay! That’s right! What a big problem that is. JC Penney stood behind Ellen (rightfully so) and the OMM boycott failed. But, they’ve found something else now to waste their time on. They are now outraged that in the JC Penney catalog, they have two moms and a daughter, and they mention that the two women are partners. Oh how dare they! If JC Penney keeps this up, the […]

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Five ways to promote your business

Five ways to promote your business

Tweet After you’ve started your small business, the next big step is promoting it in a way that attracts customers. This can become time-consuming and expensive, but using these five categories as a guide will set you on the right path toward success. Promoting your business with hardcopy: A well-made business card can make or break a new company. Designing and printing a business card ensures that when you introduce yourself and your business, you lead with a good impression. Most computers operating systems come with writing software that includes templates for business cards, or you can find many templates […]

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8 Steps to Maximizing Facebook Timeline for Business and Brand Pages

8 Steps to Maximizing Facebook Timeline for Business and Brand Pages

Tweet If you’re a small business owner, you may have logged into Facebook today to see this friendly little message: I’m guessing many of you did by the number of frantic emails and phone calls I received. No, it’s not a cruel Leap Day joke. This is happening. I knew the change was coming, but I didn’t know all of the details. I also didn’t know that, unlike personal pages, the time to convert would be so short. So, after much exploring and tweeting and shouting something that rhymes with “Mother Zucker-berg,” I have accepted the change and am ready […]

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Tudor Games takes over Electric Football, hires Large Media

Tudor Games takes over Electric Football, hires Large Media

Tweet We don’t like to use this blog to talk too much about our own internal Large Media goings-on, but we’re so excited about the recent developments that we just had to post. You may have seen this press release hit the wire today on Tudor Games taking over Electric Football from Miggle Toys (who did a PHENOMENAL job with the brand for more than 20 years): GAMING WORLD VIBRATES WITH NEWS OF ELECTRIC FOOTBALL™ ACQUISITION Miggle Toys hands off Business Operations to Tudor Games SEATTLE, WA, February 9, 2012—Tudor Games, a Seattle-based manufacturer of sports games and hobby products, […]

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Facebook and Google+ business pages get new features

Facebook and Google+ business pages get new features

Tweet More tweaks coming from Facebook and Google+, but this time we think we like it. Usually, when these social media sites start tweaking things they screw things that were fine before. But, these new additions could be quite beneficial. Then again, we never know until they are implemented. Facebook has begun testing a new feature that will allow customers to privately message businesses and have a covert conversation with that company. The customer has to initiate the conversation, so that should prevent companies from privately spamming their followers. There is a potential downside that is worth noting. Could it […]

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WordPress to add PPC ads

WordPress to add PPC ads

Tweet People who use the WordPress blogging platform have been complaining for years that WordPress hosting doesn’t allow you to have ads on your blog. Now, if you got your own hosting, you can do whatever you want. But if you’re hosted on WordPress, you can’t have ads. But, that is be changing. WordPress has partnered with Federated Media to allow blogs to have PPC advertisements on them. You still have to meet preset requirements, but the fact that you’ll be able to have ads at all is a big step. Jon Burke, from WordPress, explains it on his blog: […]

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