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Archive for the ‘Advertising’ Category

Twitter ads increase while rates tumble 18%

Twitter ads increase while rates tumble 18%

Tweet The good news for Twitter is that the number of ads showing up on the social media network have continued to climb. That’s great, right? Well, yes and no. Twitter ad rates continue to plummet. Rates are down 18% this quarter, were down 67% in 2013 and are down 81% since 2012. Twitter says this is because of the company’s increasing supply of inventory for advertisers. In its annual report to the SEC, Twitter says that their big issue is competing for advertising dollars. quick approval personal loans “The substantial majority of our revenue is generated from the sale […]

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Boost Google AdWords CTR with subdirectories and subdomains

Boost Google AdWords CTR with subdirectories and subdomains

Tweet As you may or may not know, we are big fans of Perry Marshall. His AdWords tips and techniques are excellent and usually fall into the category of “why didn’t I think of that?!” His latest newsletter has a neat, quick little tip that we wanted to pass along. As recently as a couple of years ago, instead of having your URL in your Google ad read as www.largemediainc.com, you could make it LargeMediaInc.com. That reads much better and would instantly improve your click-through-rate (CTR). But, Google changed that not too long ago and you can’t do it anymore. […]

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How to prevent your picture being used in third party Facebook ads

How to prevent your picture being used in third party Facebook ads

Tweet You may or may not know that advertisers on Facebook can and do use your image in their ads to your friends depending on how you’ve interacted with that brand in the past. The “how” or “why” really isn’t important here, but the fact that they do use this practice is indeed important. Chances are, you’d prefer they didn’t do it. So, how can you get them to stop? It’s easy, and we’ll tell you how. First, go to the upper right-hand corner of your Facebook page and click the down arrow next to the “Home” button. You’ll see […]

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One Million Moms going after JC Penney for gay-related stuff again

One Million Moms going after JC Penney for gay-related stuff again

Tweet You may remember the group One Million Moms attacking JC Penney not too long ago for having Ellen DeGeneres as a spokeswoman. Hmmm…why would that be a problem? Oh! She’s gay! That’s right! What a big problem that is. JC Penney stood behind Ellen (rightfully so) and the OMM boycott failed. But, they’ve found something else now to waste their time on. They are now outraged that in the JC Penney catalog, they have two moms and a daughter, and they mention that the two women are partners. Oh how dare they! If JC Penney keeps this up, the […]

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Five ways to promote your business

Five ways to promote your business

Tweet After you’ve started your small business, the next big step is promoting it in a way that attracts customers. This can become time-consuming and expensive, but using these five categories as a guide will set you on the right path toward success. Promoting your business with hardcopy: A well-made business card can make or break a new company. Designing and printing a business card ensures that when you introduce yourself and your business, you lead with a good impression. Most computers operating systems come with writing software that includes templates for business cards, or you can find many templates […]

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8 Steps to Maximizing Facebook Timeline for Business and Brand Pages

8 Steps to Maximizing Facebook Timeline for Business and Brand Pages

Tweet If you’re a small business owner, you may have logged into Facebook today to see this friendly little message: I’m guessing many of you did by the number of frantic emails and phone calls I received. No, it’s not a cruel Leap Day joke. This is happening. I knew the change was coming, but I didn’t know all of the details. I also didn’t know that, unlike personal pages, the time to convert would be so short. So, after much exploring and tweeting and shouting something that rhymes with “Mother Zucker-berg,” I have accepted the change and am ready […]

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WordPress to add PPC ads

WordPress to add PPC ads

Tweet People who use the WordPress blogging platform have been complaining for years that WordPress hosting doesn’t allow you to have ads on your blog. Now, if you got your own hosting, you can do whatever you want. But if you’re hosted on WordPress, you can’t have ads. But, that is be changing. WordPress has partnered with Federated Media to allow blogs to have PPC advertisements on them. You still have to meet preset requirements, but the fact that you’ll be able to have ads at all is a big step. Jon Burke, from WordPress, explains it on his blog: […]

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Add custom external URL to your Facebook ads

Add custom external URL to your Facebook ads

Tweet Are you doing a Facebook advertising campaign? Did you know that you can have a custom external URL in your advertisement and still redirect it to your Facebook page? Yes, you can. And expert internet marketer Perry Marshall tells us how to do it today on his Facebook page. “Facebook advertising tip of the day: You CAN target your Facebook landing page with an ad that contains a custom headline,” Marshall writes. “To do this select “External URL” for the destination and put the URL of the Facebook Page in the URL field. Guess what? Facebook now automatically detects […]

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Facebook introduces Broad Category targeting

Facebook introduces Broad Category targeting

Tweet Facebook is constantly making changes to their interface. Sometimes it’s good, and other times I wonder why they needed to be tinkering with a certain aspect of their site. This new one should be a good thing, at least for advertisers. Facebook is introducing Broad Category targeting, which will help United States advertisers get their message in front of a more targeted audience. “US advertisers can now use Broad Category targeting to choose from pre-defined categories composed of people’s likes, interests, and other profile content,” Facebook said on their …ummm…Facebook page. You can check it out by clicking here.

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Facebook statuses to become ads?

Facebook statuses to become ads?

Tweet Thanks to former Philadelphia Eagles tight end Luther Broughton for tipping us off on this one. While the execs at Facebook have certainly been able to monetize the social media giant, this might be the point where people start to get tweaked. Facebook has unveiled a new advertising opportunity for companies that promote themselves on the site. They are called Sponsored Stories, and it allows companies that you mention in a status update to use that update in ads to your friends. Oh, and there is no opting out. “All of us aren’t out there trying to market ourselves […]

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