We’ve all been there before as PR professionals. When you’re having one of those days – or even weeks – when you just can’t get a hit in the media. It sucks.

And it also can allow self doubt to creep in. I’ve been there more times than I care to share. It sucks, no doubt.

But, in my latest installment for Muck Rack, I offer some reasons why you aren’t awful at your job and why you just aren’t having a good day pitching.

You can read it here.